Web accessibility is a characteristic of digital environments and products that contain features and elements that facilitate their use by people with some type of disability. We are talking, for example, about people with visual difficulties, a lower level of hearing or any other kind of limitation, both psychological and physical.
Just as the physical world is becoming increasingly adaptable to people with disabilities (as we can see in the existence of access ramps or traffic lights with sound), the digital world is also breaking down barriers. Your organization can be part of it.
In this article, we explain how you can make your brand’s digital environments more accessible and why it is worth it. By making a website more accessible, you help more people access your products and services, which benefits society your organization and its marketing strategy.
Let’s move on to practice. You probably already know you want to promote and implement web accessibility in your company. Still, the problem is that you don’t know where to start.
Something that will help you take the first step is knowing what characteristics a website must meet for it to be considered accessible.
It would help to remember that people with disabilities often use accessibility software and programs. Therefore, your changes must be compatible with these.
These principles do not emerge from nowhere. They have been established by the WAI (Web Accessibility Initiative), an initiative of the WC3 consortium that pursues web accessibility through different initiatives.
Both accessibility and web usability are related terms. Both refer to the facilities that a website presents for use. However, a nuance differentiates them, making them different concepts.
While usability focuses on the general public, accessibility focuses on people with disabilities.
In that sense, when we talk about web usability, we mean creating an easy-to-use and intuitive environment, regardless of each person’s abilities. On the other hand, accessibility refers to eliminating those barriers from web design and user experience that prevent people with skills and limitations from using that environment.
It is also important to know that a website with good usability does not have to be accessible. Therefore, the criteria and foundations of web usability will not help us make our page accessible to people with disabilities.
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