302 redirect play a very important role when managing websites, they allow you to redirect users from the target page to another URL.
In this case, the 302 redirect is used to indicate that the movement of a page is temporary and in a while this address will be removed.
To better understand it, here is all the information on how it works, the differences with other more common redirects and how you should implement it so that it does not negatively affect your websites.
What is a 302 Redirect?
A 302 redirect is the instruction that tells search engines that a page has been temporarily moved to another URL .
Unlike a permanent redirect (301), a 302 redirect suggests that the change is not permanent and that the original URL will be active again soon. This means that a 302 redirect is only used correctly when you want to do this type of action temporarily, such as certain promotional pages.
How do 302 Redirects work?
When a search engine, such as Google, accesses a URL with a 302 redirect, the server sends a signal indicating the page has changed.
This automatic redirection to the new one, unlike a 301 redirection, does not transmit authority, also called link juice because it is understood that this change is temporary.
Differences between 301 and 302 redirects
While both redirects send users from one URL to another, let’s discuss the differences between the two redirects, the user experience, and how this impacts SEO.
301 vs. 302 Redirect: Which Should I Use?
If you are not a SEO expert this is a very common question: if both do the same thing, why are there 2 different but similar types of redirects?
301 Redirect: A 301 redirect is used to indicate that a page has been permanently moved to a new location. All attributes of the original page, including links and authority, are transferred to the new URL.
302 Redirect: Indicates that the change is temporary. The authority of the original page is not transferred, which can be beneficial if you plan to reuse the original URL.
In practice , the 302 redirect is less used than the 301 , because most redirect actions are permanent.
Practical examples of when to use a 302 redirect instead of a 301
These are the 3 most important cases when it comes to using a 302 redirect on your website:
Temporary promotions: If you redirect a home page to a special offer page during a sales season.
Site maintenance: When a page needs to be offline for a short period for updates.
A/B testing: To test different versions of a page without changing the permanent structure of the site.
How to set up a 302 redirect
Correctly implementing a 302 redirect is important to ensure that it works as expected and does not negatively impact SEO, as this could cause serious problems. Below are some common methods for doing so.
Create a 302 Redirect from .htaccess
On Apache servers, you can use the .htaccess file to create 302 redirects. This is the most commonly used method that allows you to avoid certain plugins within websites that take up space and can open security holes.
How to change a 301 redirect to 302
In some cases, it is necessary to modify an existing 301 redirect to make it temporary . This can be done by simply adjusting the 302 redirect code in the server configuration file or the plugin you are using.
Impact of switching from 301 to 302 on SEO
Changing a 301 redirect to a 302 can have SEO implications. 301 redirects transfer authority from the original page, while 302 redirects do not.
This means that by switching to a temporary redirect, you may lose the link value accumulated on the original URL.
Remember the differences between these to avoid having a serious problem within your website in terms of SEO performance.
