Technological Trends for the Company in 2023
We see a growing need to combine different technologies to deal with disruptions in any industry or market. Based on these market dynamics, these are
What is Guerrilla Marketing? Its Advantages and Disadvantages
Guerrilla marketing is an advertising strategy characterized by its unconventional approach and low cost. Unlike traditional campaigns, which usually require large investments in mass media,
Virtualization Solutions: Which is the Right One for your Business
Virtualization solutions allow the optimization of technological and computing resources of companies. They increase flexibility and enable mobility thanks to high availability since they allow
Objectives and Checklist For a New Digital Marketing Managers
What can I do to improve my marketing results? The fact is that many times the figure of the marketing director remains at the same
Digital Transformation: What it is and How it is Done
Surely you have heard of digital transformation in companies. It is a concept that haunts us. But what is digital transformation? What is this phenomenon?
How to Further Personalize Consumer Touchpoints in 2023
Will 2023 be the year of personalization? Consumers expect it. For the past two years, shoppers have craved the personal touch: In 2021, McKinsey noted
Netflix Changes its Policy of Blocking Shared Accounts
After announcing the streaming platform’s plan to block shared accounts a few days ago, Netflix has reversed the removal of these subscriptions globally. Or at
How to Enhance the Web Ranking of a Company
Most of the visits to a web page come through search engines. That is why a company needs to be well-ranked in the results pages
Best Digital Marketing Strategies and Campaigns: SEO, SEM and SMM
Discover the best digital marketing strategies based on SEO, SEM and SMM, their characteristics, their differences and which is the best to apply today in
Guarantees that Facilitate Financing for Companies
When the company walks with a somewhat adjusted credit rating, additional guarantees come into play in financing for companies. Today we are talking about all
Successful Digital Companies: Technology, Leadership and Talent
In the post-pandemic society, companies face a challenge beyond the technological transformation itself: becoming successful digital companies. And that implies that technology cannot be the