More and more small business owners are entering the digital ecosystem to help take their businesses to the next level and reach new growth targets. The success of a digital marketing strategy depends on a clear value proposition.
For this reason, GoDaddy highlights six key tools to help boost the business capabilities of small businesses:
Website: Position small businesses in the digital world. Through it, they can show products or services that satisfy customers’ needs. It is the opportunity to present descriptions and images of your products and create calls to action such as “contact us,” “make an appointment,” “learn more,” or “buy now.” In addition, an attractive and functional design also allows customers to enjoy an optimal experience when browsing the website.
A professional email: This takes a small business to the highest level, so it is recommended that small businesses do everything possible to appear professional. This is easier when a personalized email address matches the domain, building customer trust.
E-Commerce: Online sales have become a crucial part of any business strategy. An online store allows you to show potential customers your products and services along with their descriptions to help encourage purchases. However, today’s small businesses must ensure that they offer a cross-device and click-through shopping experience, so the online store must be easy to use and intuitive.
SEO: Better positioning in search results can allow small businesses that opt for an SEO strategy to rank higher in search engine results. In this way, online stores that apply SEO strategies are more likely to appear higher in the results, so visitors see them closer to the top of their screen.
Blog: It is a communication channel that can bring small businesses closer to their customers. It allows you to generate content, video tutorials, interviews, opinion articles, or stories of satisfied customers to inspire others to commit to the business.
Social Media: Assessing which social media hosts the small business target audience is important. Therefore, having an account in all existing networks is optional because the tool’s success depends on constant communication with the right potential customers.
