Most of the visits to a web page come through search engines. That is why a company needs to be well-ranked in the results pages of Google.
To do this, companies have to work on what is known as search engine optimization or SEO (an acronym for search engine optimization, ‘search engine optimization‘).
That is, they must apply a set of techniques to appear as high as possible in the list of Google results, increasing the volume of visits to their site and allowing them to contact potential customers. We talk about techniques such as the use of keywords.
The maximum amount of aid for companies with 0 to 2 employees is 2,000 dollars, and for companies with 3 to 9 employees, it is 6,000 dollars.
SEO is a crucial technique, and its application has become essential. It is estimated that 90% of people only go up to the search engine’s first page when they query. That is to say, a company that comes out in the second, third or fourth will be ‘almost invisible’.
The benefits of choosing the right keywords
To improve SEO, one of the first steps is to make a good selection of keywords ( keywords ) in the web content. To do this, the company must be clear about what it does, what it sells, its values, and what its customer profile is. It would help if you also analyzed your competition’s keywords.
An example: a site that sells sports shoes should incorporate in its sections, as naturally as possible, the keywords’ sneakers’ and ‘sneakers’. Because many people Google this article by typing those terms into the search engine.
A good selection of keywords increases the visibility of the site and the number of visits (which are part of the so-called ‘organic traffic’) because it makes it easier for users to find it.
In addition, it improves the company’s brand image since appearing at the top of the Google results page makes users think that the company is more important than others that do not appear.
It also helps to define the structure of the web better and increases the quality of the content. And finally, save time and money by avoiding selecting words that have a lot of competition in search engines or terms that are not worth attracting traffic.
It is essential to point out that these keywords must be distributed throughout the web sections in the title (H1) and subtitle (H2) tags. They have to appear naturally because if Google detects their use is abusive and illogical, it can penalize the page.
In addition to choosing keywords, a website that aspires to be well-positioned must carry out other actions, offering quality and well-structured content, well-tagged images and short loading times, and an excellent browsing experience.
Likewise, it will be essential for the company to hire a good SEO tool or service to have the best traffic analysis and the best recommendations at all times.
The Internet is a tool that, when used properly, allows smaller companies to measure themselves in conditions of certain equality with those of greater size and resources. Organic ranking on the Internet is one of the techniques that companies should take into account.
In a world that tends to digitalization, companies must pay more and more attention to their web presence and the ranking they occupy in search engines, which become the gateway to the digital environment for many customers.
It is the best way to gain visibility and traffic and convert visits into actual sales of products and services.
