Guerrilla marketing is an advertising strategy characterized by its unconventional approach and low cost. Unlike traditional campaigns, which usually require large investments in mass media,
Category: BUSINESS
What is CRO Strategy and How to Apply it in Business
A CRO strategy in marketing consists of implementing different marketing techniques to improve a business’s conversion rates. Although conversion rate optimisation strategies can be carried
Is it Safe to Buy on the AliExpress eCommerce Site?
AliExpress, a Chinese e-commerce platform, attracts with its low prices and wide range of products. However, is it safe to buy there? Discover the advantages,
How to Boost Customer Experience – Mystery Shopper
A person who poses as a customer of a company to analyze the quality of customer service and the purchasing experience is known as a
What is ROI and Tips to Maximize ROI
Return on investment (ROI) is an essential parameter for e-commerce, as it allows you to know which marketing strategies work, which ones don’t, and what
Directions to Move Towards a Cyber-Resilient Company
With 2023 coming to an end, IPM experts have taken stock of the evolution of the threat landscape in recent months and concluded that it
How to Drive Revenue Growth in the Sales Team
There’s something every entrepreneur is eager to discover: how to drive revenue growth. In today’s challenging business landscape, where finding top talent is a struggle,
Impact of Utilizing Sustainable Business Models
More and more companies consider themselves engaged in ecological and social transformation. Although establishing a sustainable business model takes work, it offers competitive advantages. Climate
Difference Between B2B Marketing and B2C Marketing
Understanding the difference between B2B and B2C marketing helps you understand the importance of a good marketing strategy in making a company function correctly. Hence,
How to Stand Out From Your Startup Competitors?
Being competitive is the only way to fight to win in an economy marked by globalization. To forge a place in their sector of activity,