A CRO strategy in marketing consists of implementing different marketing techniques to improve a business’s conversion rates. Although conversion rate optimisation strategies can be carried
Category: BUSINESS
How to Boost Customer Experience – Mystery Shopper
A person who poses as a customer of a company to analyze the quality of customer service and the purchasing experience is known as a
What Is Return on Investment (ROI)? Tips for a Good ROI
Return on investment (ROI) is an essential parameter for e-commerce, as it allows you to know which marketing strategies work, which ones don’t, and what
Directions to Move Towards a Cyber-Resilient Company
With 2023 coming to an end, IPM experts have taken stock of the evolution of the threat landscape in recent months and concluded that it
How to Drive Revenue Growth in the Sales Team
There’s something every entrepreneur is eager to discover: how to drive revenue growth. In today’s challenging business landscape, where finding top talent is a struggle,
Impact of Utilizing Sustainable Business Models
More and more companies consider themselves engaged in ecological and social transformation. Although establishing a sustainable business model takes work, it offers competitive advantages. Climate
Difference Between B2B Marketing and B2C Marketing
Understanding the difference between B2B and B2C marketing helps you understand the importance of a good marketing strategy in making a company function correctly. Hence,
How to Stand Out From Your Startup Competitors?
Being competitive is the only way to fight to win in an economy marked by globalization. To forge a place in their sector of activity,
Most Required Digital Tools to Boost Small Business
More and more small business owners are entering the digital ecosystem to help take their businesses to the next level and reach new growth targets.
What Place Does Human Resources Management Have Within a Company?
A company is not only defined by its economic capital but also by its human capital and its know-how. Thus, the management of human resources