Guerrilla marketing is an advertising strategy characterized by its unconventional approach and low cost. Unlike traditional campaigns, which usually require…
A CRO strategy in marketing consists of implementing different marketing techniques to improve a business's conversion rates. Although conversion rate…
AliExpress, a Chinese e-commerce platform, attracts with its low prices and wide range of products. However, is it safe to…
A person who poses as a customer of a company to analyze the quality of customer service and the purchasing…
Return on investment (ROI) is an essential parameter for e-commerce, as it allows you to know which marketing strategies work,…
With 2023 coming to an end, IPM experts have taken stock of the evolution of the threat landscape in recent…
There's something every entrepreneur is eager to discover: how to drive revenue growth. In today's challenging business landscape, where finding…
More and more companies consider themselves engaged in ecological and social transformation. Although establishing a sustainable business model takes work,…
Understanding the difference between B2B and B2C marketing helps you understand the importance of a good marketing strategy in making…
Being competitive is the only way to fight to win in an economy marked by globalization. To forge a place…